Comments on: I got the Monies http://www.yourtwocents.co.uk/2010/i-got-the-monies/ Live in your world. Write in ours.... Fri, 27 May 2011 21:14:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Wonderful World of Marketing | Your Two Cents http://www.yourtwocents.co.uk/2010/i-got-the-monies/comment-page-1/#comment-921 The Wonderful World of Marketing | Your Two Cents Mon, 29 Nov 2010 11:26:09 +0000 http://www.yourtwocents.co.uk/?p=1971#comment-921 [...] there is ‘profitably’ and as long as a company is making profit, it is happy as discussed in a previous article.    The way a company goes about finding out the buying habits of consumers is truly fascinating [...] [...] there is ‘profitably’ and as long as a company is making profit, it is happy as discussed in a previous article.    The way a company goes about finding out the buying habits of consumers is truly fascinating [...]

]]> By: Shaahid http://www.yourtwocents.co.uk/2010/i-got-the-monies/comment-page-1/#comment-729 Shaahid Thu, 12 Aug 2010 15:59:19 +0000 http://www.yourtwocents.co.uk/?p=1971#comment-729 I agree with Komail, B&J and Zappos are examples of how a company with values can be part of a soulless corporation and still maintain those values. Another one is Body Shop - well known for their ethical stance - they were sold to L'oreal and not only kept their ethics but according to ex-owner Anita Roddick, also had a positive effect on L'oreal - changing it from the inside I agree with Komail, B&J and Zappos are examples of how a company with values can be part of a soulless corporation and still maintain those values. Another one is Body Shop – well known for their ethical stance – they were sold to L’oreal and not only kept their ethics but according to ex-owner Anita Roddick, also had a positive effect on L’oreal – changing it from the inside

]]> By: Komail Mithani http://www.yourtwocents.co.uk/2010/i-got-the-monies/comment-page-1/#comment-720 Komail Mithani Fri, 06 Aug 2010 03:59:01 +0000 http://www.yourtwocents.co.uk/?p=1971#comment-720 A corporation's goal and mission is to serve their stakeholders first and foremost. However, some companies that get bought out by conglomerates don't necessarily change due to corporate buy-out. Many still keep their fundamental values intact. For example, even though Ben & Jerry's was purchased by Unilever, they still keep their principles that the two founders had instilled in the company to this day. Another example is Zappos, which was recently purchased by Amazon. One year later and the company is still very profitable, admired, and stuck firmly to their founding ideologies. Only now a dominant player in the ecommerce industry backs them. Yes, greed does play a role in this but coming from a business perspective, sustaining a company and having it bought by a conglomerate is something on most entrepreneurs long-term goal list. Being purchased helps that company stay financially backed as well as allows them to dive into investor money for growth. I understand your argument about the ethical part and it seems like a few major conglomerates own the brands we buy and are only hungry for money. But, that could also be a good thing for entrepreneurs looking to enter a market or start their own and become noticed. A corporation’s goal and mission is to serve their stakeholders first and foremost. However, some companies that get bought out by conglomerates don’t necessarily change due to corporate buy-out. Many still keep their fundamental values intact. For example, even though Ben & Jerry’s was purchased by Unilever, they still keep their principles that the two founders had instilled in the company to this day. Another example is Zappos, which was recently purchased by Amazon. One year later and the company is still very profitable, admired, and stuck firmly to their founding ideologies. Only now a dominant player in the ecommerce industry backs them.

Yes, greed does play a role in this but coming from a business perspective, sustaining a company and having it bought by a conglomerate is something on most entrepreneurs long-term goal list. Being purchased helps that company stay financially backed as well as allows them to dive into investor money for growth.

I understand your argument about the ethical part and it seems like a few major conglomerates own the brands we buy and are only hungry for money. But, that could also be a good thing for entrepreneurs looking to enter a market or start their own and become noticed.

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