All football fans know that emotion when you clench your fists and release the adrenaline through your veins when your team wins. The patriotic will also understand my pain watching England play this World Cup and push on (just about).

All this is happening 12000km away in South Africa, how does the result over there effect us over here? England’s opening game against USA caused huge amount of excitement, Obama vs Cameron, BP causing havoc on their coast and well, it’s their fault so many have died in Afghanistan. Every bar and pub in the West End was pre-booked with corporate hospitality and for once, London had no traffic.

This reoccurring practice in every country for their team is echoed and is a huge positive. If there is a positive result, people are happy. If people are happy, people spend money. If people spend money, businesses receive money and pay more tax to the government who as a result become richer. If a team lasts a whole tournament then their home country’s fiscal benefit is huge, so much so that an early exit can cause a reverse of this.

If England lose, pubs and bars will be empty when they would normally be full of customers, in addition, there will be no need for corporate hospitality or even people gathering in homes to watch the game. As a result, this “feel good” factor would not be apparent and people may not unzip their coin purses causing a restrain in economic growth. Furthermore, people will not feel like going out where they would normally spend money and a period of mourning will hit the nation, encourage mass suicide for The Sun readers.

The UK Economy

Earlier this week we saw the mighty George Osbourne animate his budget where pundits had already written their criticism of the budget before it was even released. When the dust settled and the alert readers took another look at the budget, they noticed that it may not be too bad. It was tough but fair, with an interesting yet some-what attractive mix of Lib-Dem Conservative policy and the message was uniform throughout, we need growth.

It is evident that our economy needs movement and for me it comes from small businesses. This can be achieved with pubs, bars and cafes being full for most of the World Cup serving the fans and generating business and why stop with football? If all sports were given the same media exposure as the World Cup, the streets will be full during Wimbledon, Ashes and Silverstone allowing our economy to grow and enjoying great sport.